The project: Use Your Head – a series of shorts for the Motor Accident Commission of South Australia.

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The story: The Motor Accident Commission of South Australia was targeting distracted drivers. This tongue-in-cheek video campaign was designed to work as YouTube pre-rolls and in-stadium media.

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With the help of the boys and girls from the Adelaide United Football Club, we wanted to highlight why getting distracted on the road, and on the pitch, isn’t a good look.

 

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